[ Initial influences ]
As a little girl in Moscow, I was privileged to be exposed to the world’s greatest art museums. I still remember those moments when I was taken by the hand to the Pushkin Museum of Fine Arts, the Tretyakovsky Gallery, or the Manege exhibitions, and encouraged to look deep into the paintings, colours, techniques and forms. All those years and weekends spent in Tretyakovsky Gallery had the most direct influence on my professional career and my passion for design.
[ Education ]
While in Philadelphia, I graduated from the University of the Arts, majoring in Graphic Design. It was a unique and rewarding experience which connected me with incredible people and unforgettable experiences. One of the moments that stands out, was the Typography Workshop with renowned designers Mattew Carter and Tobias Jones. The calligraphic “Feather” font that I created during that workshop was featured in an article called "Character Studies" in PRINT – America's Graphic Design Magazine, March/April issue of 2004.
[ Work experience ]
Over the past 5 years, I have gained a diverse experience in a corporate Wall Street environment, and in an advertising agency in London.
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For the first 3.5 years in NY, I worked as a senior designer for a financial firm where I tackled various projects from multiple redesigns of a major company websites, interactive animated walkthroughs, branding, direct mail pieces, 6x9 foot expo banners, as well as expo accommodating websites, to guiding junior designers and interns. A yearlong London advertising agency experience diversified my career even more. I simultaneously single handled a multitude of assignments with a considerable variety of clients, in a smaller and intense environment.
I also always try to improve my creativity and skills, by working freelance on a broad range of projects.
[ Philosophy ]
I am a perfectionist about design, although I do believe in lucky accidents. I believe that design should not only convey personal/commercial idea, but also exceed the original expectation. A design should exist as a complete harmonious entity that manipulates visual and mental perspectives. It should make a strong statement, send subliminal messages and serve as a visual endorphin. Whether it is web design, a brand identity, a print piece, or an interactive feature, I believe in quality and perfection, even in the most intentionally imperfect design.
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